Why Us

Meet the people that make Action-Fraction tick

Catherine set up Action-Fraction Ltd to build on 16 years experience and knowledge of making improvements to get better results, through activities such as marketing, learning from past experience and output based working practices.

As a qualified workshop design and facilitation practitioner, Catherine has experience in a number of industry sectors including information technology, software solutions, rail and automotive.

Catherine is a member of the Association for Project Management (APM) and the Midlands region Events Chair for this project management organisation.


Catherine Wheatcroft

Catherine Wheatcroft - Lead Facilitator

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Industry Comment

It is useless to desire more time if you are already wasting what little you have.

James Allen

We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery.

Samuel Smiles